『 Company
Profile 』

In early 1930s, young Mr. Njoo Tjhay Kwee (Mr. Yeung Chai Huei) migrated to Pasuruan, Indonesia, from the impoverished Nan An, Fujian Province China to be a street hawker selling drinks. In June 15, 1935, Mr. Yeung founded a small factory "SINA” to begin making ginger candy. SINA in Chinese means New Asia. Sindu Amritha, the indonesian name of the factory is derived from Sanskrit, meaning the River of Life or River of Nectar. The names encompass the founder’s belief in the healthy nature of ginger candies and his hope in his motherland.